How AEstruct Works

Method, not tools.

The thinking behind the Scans, Fix Projects, Bundles, and Fractional retainers — and what it looks like when an engagement runs end-to-end.

The premise

M&E shops between 20 and 100 staff are the audience nobody serves well. Enterprise consultancies are too expensive and not M&E-native. Tool vendors solve for their tool, not your operation. Indie creators sell what worked for them, which often doesn't generalize. AEstruct sits in that gap.

Five principles

Workflows are the unit of analysis, not tools.

A tool that helps one workflow but breaks two others is a net loss.

Back office before creative.

Back-office workflows have clearer success metrics and lower creative risk. Creative-side AI remains consulting-only, not productized.

Vendor-neutral.

No resale, no referral fees, no preferred-partner agreements with AI vendors.

Right-sized governance.

AI policy at a 35-person production company should not look like AI policy at Disney. NIST AI RMF, EU AI Act, OECD applied at SME proportion, with M&E-specific overlays.

The 30-year frame.

Emil has run two prior M&E technology transitions: analog→digital and on-prem→cloud. The patterns are shockingly consistent.

How an engagement runs

1. Conversation first. A 30-minute call. We confirm fit on both sides.
2. Scan. 1–2 weeks. Diagnostic and prioritized scope.
3. Decide what to fix first. You decide. We write the SOW.
4. Fix. 4–24 weeks per surface.
5. Retainer (optional, default inside Bundles). Six months of Lite Fractional.